One of the most effective ways to enter a business in Japan is to participate in an exhibition.
Even now that the Internet is widespread,
what you see and talk at an exhibition is very important in your business.
...Especially in Japan.

Exhibiting at an exhibition requires more expense and preparation than creating a promotional page on a website.
And you will be surprised to hear. The situation of Japanese exhibitions is the fact that there is a shortage of exhibition venues for the size of the business.
There are two large exhibition venues in Tokyo: "Tokyo Big Sight" and "Makuhari Messe (it takes a little time from Tokyo)". Osaka has "INTEX Osaka" and Nagoya has "Port Messe Nagoya".
And these exhibitions are always crowded (especially the two in Tokyo), proving that Japanese companies value exhibitions.

The cost of participating exhibition in Japan also varies depending on the type of exhibition.
However, it is comparable to the cost of exhibitions held in the United States, Germany, Spain, Hong Kong, Taiwan, etc.
If you have experience to attend and exhibited at trade shows in these countries, you will need almost the same preparation and cost.
But if you decide to participate in an exhibition in Japan, you have to consider some options.

As already introduced, Japanese exhibitions are also emphasized.
Some Japanese exhibitions "actively invite foreign companies".
In that case, there is a visitor who wants to start a business with a foreign country, so the possibility of getting a business is very high.
Many of these visitors are not good at English, so a Japanese interpreter is needed.
Of course, there is no problem if you can assign an employee who can speak Japanese at the exhibit.
If not, however, you will need to hire a translator, which will cost at least 500 USD per day. If you want to hire a translator who is well-versed in a particular field, the costs are higher.
"Interpreters who are familiar with a particular field" can be quite difficult to find, depending on the type of field. And, of course, the impression of the visitors is better for the interpreter who can listen in detail.

